Night School: Creating the Narrative

Creating the Narrative: Authentic, Values-Driven, Compelling Storytelling on the Campaign Trail

Elections are about voters making an important choice -- and as human beings, underneath many choices, there is a strong, compelling narrative. In this session, we'll practice crafting and honing your campaign narrative through powerful storytelling -- and we'll look at examples of how these narratives show up in earned and paid media.


Streamed live on August 25, 2016